Skip to Content

About ​us​

Our goal is to become the marketleading hardware-agnostic software platform that enhances vending machine operations by providing real-time consumer insights, personalized marketing, and seamless customer engagement for vending operators.
Hands together
Writing on whiteboard
Working on desktop

How it all started

2019
From idea

Mathias had the opportunity to do a project in the US where he familiarized himself with the growing market segment of unmanned retail.

2020
To concept

Mathias & Bram began working on their vision and decided to join in on this growing and interesting trend.
They decided to launch their first venture by offering an unmanned catering solution towards companies, business centers, healthcare institutions and even schools.

2021
Towards MVP

Foodm was launched, an unmanned catering solution in Belgium.
While offering the unmanned catering solution, the team kept working on their software tools & features.

The team noticed that every major innovator in the space (Farmers Fridge, Foodles, Foodji) was developing their own mobile application. Proving that there is a huge need to offer a smooth & personalized vending experience towards consumers.

2024
Until Go live of our software product

With the gained experience in unmanned retail and the mature software package the team developed, the time was right to launch FlowVend.

Offering a mobile application and consumer insights to every vendor out there - without the need to invest a huge amount of money in the development of an app themself.

The FlowVend Team

Mathias profile

Mathias Jennes, Co-founder

Finance & Product

Mathias serves as the crucial link between the commercial team and technical development. His role involves translating market insights and customer feedback into concrete product improvements. He also monitors the overall strategy to ensure the organization as a whole stays focused on its goals and growth ambitions.
Bram profile

Bram Croon, Co-founder

Sales & operations

Bram's  expertise lies in operational excellence and people management, which gives him responsibility for daily operations, sales, and HR at Foodm. His focus is not only on the current success of the organization but also on its future. Bram is constantly seeking talent and ensures that Foodm's mission and vision are consistently communicated, both within the team and externally. He is the oil in the machine, ensuring the organization continues to run smoothly and efficiently, now and in the future.  

Maikel profile

Maikel Degrande, Lead Developer

Tech architecture

Maikel leads the development of the IT architecture and is responsible for the long-term vision in the areas of technology and data. His key contribution is establishing a scalable IT architecture that ensures Foodm can seamlessly scale once the product-market fit is fully confirmed. His deep knowledge and experience make him essential for building a future-proof platform that guarantees both growth and stability.

Lukas profile

Lukas Demeyere, 
Full-stack Developer

Tech development

Lukas is the youngest developer on the team, but he stood out right from the first conversation with his drive to 'create things.' Together with Maikel, he forms the technical tandem within Foodm. While Maikel focuses on the strategic direction and architecture of the platform, Lukas turns these plans into working products. His energy and speed in development make him an indispensable force within the team.

Anna profile

Anna Baffour, 
Partnership Succes Manager

Customer care 

Anna is the most recent addition to Foodm and fits perfectly within the culture of our team. She brings extensive experience in sales and marketing, particularly from her last role at a fast-growing scale-up, where she, as team lead of the business development team, was responsible for building inbound and outbound sales structures.

Logo Flowvend

Interns

Internship in (digital) marketing, business development, ...

Every academic year we welcome enthusiastic interns taking their first steps into the business world. We offer an instructive and inspiring internship where you will have the opportunity to gain practical experience, guided by us as a cohesive team. 
Are you ready to put your knowledge into practice and gain valuable experience? Apply now and discover how you can grow within our team!